FT.com / Reports – Favourite employers: ‘It’s still hip to drive a nice car’


If you think second life happens behind the pearly gates or “here comes the boss” is a signal to to get on with your work then you are probably a little behind the times for IBM.

The IT giant may date back to 1924 but it is so 21st century that career briefings are conducted on Second Life, the virtual economy on-line game. It has a presence on all the big social networking sites and posts videos on the herecomestheboss career site.

Pushing out its message to the younger generation rather than expecting students to seek it out is one of the reasons IBM has maintained its position as one of the top five most attractive employers for engineering and IT graduates, says the company.

IBM is second only to Google, a relative newcomer launched 12 years ago, in the engineering and IT section of the 2008 European student barometer conducted by Trendence involving 62,000 students at 600 universities in 20 countries.

via FT.com / Reports – Favourite employers: ‘It’s still hip to drive a nice car’

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About zyakaira

Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at: http://benchilibowl.wordpress.com http://zyaada.mp

Posted on November 14, 2008, in Global, India, US and tagged , , , , . Bookmark the permalink. Leave a comment.

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