Burger King’s Brand Image Strategy = Controversy


THIS COULD HAVE BEEN A BANKING CAMPAIGN FOR CREDIT APPLNS

In an effort to keep making horrible ads that have nothing to do with whatever Burger King’s brand identity is they’ve come out with this pile of crap:

Let’s not forget their past insulting work here, Mexican get sizzled, and here, Slap that booty.

Obviously the only branding strategy Burger King can come up with is to be controversial. Brilliant.

So I’m out of the Burger King loop. They obviously want people in the business to write negatively about them because what women is gonna run out and buy this sandwich now? And do men really think they’ll get a blow job? No, the only thing Burger King wants is press, so stop giving it to them, they don’t deserve it.

Ads are meant to do one thing…sell product, period.

via Branding Blog Branding Company Corporate Internet Brand Image Strategy.

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About zyakaira

Investment Banker, 40s, Bangalore This Biopic and this web recreates how one point of view, one person can impact a tremendous economic engine that the world thrives and mis-thrives on. This one has the knowledge and the civil sense , the art of conversation and some good writing to mentor others as powerful and help global managers develop and fine tune their approach on US markets, China, India and the world. Read on here, and let me know what you need. It can be a race for TRPs, a race for new markets and a race to do what is right. I have the pulse of the crisis, the recovery and the market direction and can help you build and refine your strategy as i have helped thousands of managers and multiple global corporations. Of course, it’s more fun if you talk to me. I am in favor of leading this moving of the economic crisis and will partner with you in a soft and subtle way, just the way we both ride to the top. But you can write with us, opine and just reply with aplomb and shine on Twitter , 4 square , Facebook and any other social “choupal” of choice via zyaadakairaada Profile & Portfolio - SocialPicks Different flavours at: http://benchilibowl.wordpress.com http://zyaada.mp

Posted on June 27, 2009, in Financial Markets, immigration & juvenile law, iShares, US and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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