Burger King’s Brand Image Strategy = Controversy
THIS COULD HAVE BEEN A BANKING CAMPAIGN FOR CREDIT APPLNS
In an effort to keep making horrible ads that have nothing to do with whatever Burger King’s brand identity is they’ve come out with this pile of crap:
Obviously the only branding strategy Burger King can come up with is to be controversial. Brilliant.
So I’m out of the Burger King loop. They obviously want people in the business to write negatively about them because what women is gonna run out and buy this sandwich now? And do men really think they’ll get a blow job? No, the only thing Burger King wants is press, so stop giving it to them, they don’t deserve it.
Ads are meant to do one thing…sell product, period.
Posted on June 27, 2009, in Financial Markets, immigration & juvenile law, iShares, US and tagged Burger King, Marketing, Obamanomics, Pepsi, Superbowl, Twitter, YUM. Bookmark the permalink. Leave a comment.